On-site SEO focuses on whether your site is findable and usable. Can users find your business online? And when they arrive, can they find the information they need to make purchase decisions?
Search engine optimization is an ongoing process – your website and online marketing should be based on careful analysis and planning.
For existing businesses with older websites, I offer site audits to help determine strengths and weaknesses that may be stifling your growth.
Once a site audit is complete, if you don’t want to do the work yourself, I offer strategic plans for implementing the fixes and moving forward.
As you build your website over time, even with the best intentions, your website can become disorganized. It’s a good practice to periodically review your site to see if it still meets the needs of your audience. Or if you don’t know what is wrong with your website or where to begin, a site audit is a great way to get started.
In addition to analyzing content for SEO, as a web designer, I also understand the technical issues that can affect your site’s performance. I review your site’s design, SEO, web content, navigation, structure, code, and more.
How it works:
You will be asked to fill out questionnaire to help me understand your business and your website. I’ll also request WordPress login details.
Once I’m finished analyzing your site, you receive a report that outlines the problems I found and fixes you can do yourself or I can do for you. Each report includes an analysis of the homepage, competition, messaging, usability, and the results of the checklist items with notes and tips.
Comprehensive content audits
Comprehensive content audits are also available. In addition to a site audit, I review your site content, page-by-page, analyzing for readability, keyphrase usage, SEO errors, grammatical errors, links, and call-to-action. If you use Google Analytics, I’ll review your stats to uncover any potential issues.
This type of audit is particularly helpful if the author isn’t a native English speaker, your site has been penalized, or if you think your content is not up to par but don’t know how to fix it.
Each type of audit report includes helpful information and fixes you can do yourself. If you don’t have time to fix your content, I offer 3, 6, and 12-month retainer packages. This allows the cost of rewrites and repairs to be spread out over time to make it easier on your budget.
Technical SEO tune-ups
Your technical SEO setup can either improve or ruin your website’s findability and usability. A correct technical setup gives your site the best chance to be indexed by the search engines. And once your visitors arrive, it helps them find the information they’re looking for.
I offer one-time tuneups and retainer packages:
- One-time tune-ups are best if you only need setup or repairs for technical issues uncovered during your site audit.
- Custom retainer plans include periodic site audits and ongoing monitoring and maintenance for technical problems that cause a poor experience for visitors or reduced rank in the search engines — or worst case, a Google penalty.
Technical SEO setup
- Google Analytics setup and code installation
- Primary and secondary navigation
- SEO plugin installation and setup
- Google compliance
- Site structure
- Page structure
- XML site maps
- Site verification
- 301 redirects
- SSL (https)
Technical SEO repair
- Incorrect or missing technical setup
- Missing SEO meta tags (title, description)
- Obsolete or broken code
- Broken links and redirects
- Internal linking problems
- Navigation problems
- Page not found errors
- Layout issues
- Duplicate content
- Site speed
Once the setup and repairs are completed, you receive a report of the work done on your site. All technical SEO retainer plans include monthly reporting and can also include WordPress backup and maintenance, SEO monitoring (keywords, traffic, Google Analytics, Google Search Console), local SEO services and more.
Strategic content marketing plans
Once your site is running smoothly, increase traffic and conversions by getting your content in front of the prospects most likely to buy your services. Retainer packages include developing and implementing a content marketing plan that fits your business style, brand, and budget.
How it works:
First, I perform a comprehensive content audit and review of your business structure, market, and competition. Then I work with you to develop a long-term marketing strategy that makes sense for your business.
Once the strategic marketing plan is in place, I assist with the implementation of the plan by managing my team of associates who provide the services you need. All plans include testing and analysis to make sure you are getting the best ROI for your marketing efforts. Monthly reporting helps you see how your efforts are paying off.
Don’t lose another day of opportunity to dominate your market! Contact me today to find out how an ongoing SEO and marketing plan investment can put your business in front the clients and businesses who need your services.